Prince William Sound Sockeye from Alaska shown at Hy-Vee in June | national company


Pure, fresh and wild for easy seasonal dinners

CORDOVA, Alaska, June 21, 2022 /PRNewswire/ — The Prince William Sound Sockeye Season began on May 30 and salmon, rich in omega 3 fatty acids and vitamin D, will be featured at Hy-Vee, Inc. all summer. Pure, fresh and wild, these brilliant sockeye salmon are naturally flavorful and lend themselves to quick seasonal dinner preparations.

The Alaskan Virgin Prince William Sound, home to more than 550 drift and set gillnet license holders, is one of our nation’s best-kept seafood resource secrets. the Copper River in the Gulf of Alaska, is a protected aquatic system that boasts an intricate coastline, glacier-carved fjords, rainforest-covered islands and an array of marine life. Each year, the region boasts an annual harvest of over 55 million fish, with anglers catching all five species of Pacific salmon. Prince William Sound sockeye average about five pounds each and this year Alaska Department of Fish and Game projects an average stroke.

Throughout the season, Prince William Sound anglers, keen to preserve the inherent characteristics of salmon, handle each fish with care and use artisanal harvesting techniques honed over generations. The minimum handling, cooling and rapid delivery of fish to processors results in a superior product for the consumer.

Starting in mid-June, Hy-Vee, Inc., headquartered in West Des Moines, Iowa, will feature Pure Fresh Wild Prince William Sound Sockeye Salmon at 179 of its locations in eight Midwestern states. The supermarket chain is synonymous with quality and customer service and shoppers should look for Prince William Sound sockeye salmon signage and they should ask for the fish by name. Jason Pride, Vice President of Meat and Seafood, says, “We are proud to offer the highest quality, sustainable, and fresh Prince William Sound wild Alaskan salmon at Hy-Vee!”

According to Christa Hoover, executive director of the Copper River Prince William Sound Marketing Association“We are thrilled to partner with Hy-Vee this season because their commitment to customer experience and quality aligns so closely with what our fishing fleet does. With its natural fresh-caught flavor, Sockeye Salmon from Prince William Sound lends itself to so many easy dinner preps for today’s busy cooks.A six-ounce serving cooks in less than 8 minutes over medium heat and is deliciously versatile.

For cooking ideas and inspiration, Hoover suggests salmon lovers check out the Hy-Vee Recipes section where more 200 salmon recipes are featured. Simple favorites such as Grilled Salmon BLT, Asian lacquered salmon, BBQ Spicy Salmonand Easy grilled salmon let the flavor of fresh salmon shine through and can be prepared in less than 20 minutes. Hy-Vee recipes and locations can also be found at the Prince William Sound website.

About CR/PWS ​​MA:

The Copper River/Prince William Sound Marketing Association, a fisher-funded regional seafood development association, works on behalf of 550 commercial salmon fishers on the south central Alaskan coast. Association works to build brand awareness and consumer preference for wild Copper River king, sockeye and coho, and Prince William Sound sockeye, chum and pink salmon .

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SOURCE Copper River Salmon

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