Pipcorn bets on cheese balls with retail expansion amid nostalgic snacking trends


BROOKLYN, NY, Oct.6, 2021 / PRNewswire / – Pome corn, the legacy snack company originally known for its mini popcorn is quickly expanding its retail footprint at Target and Walmart with the help of its fan-favorite line of Heirloom cheese balls. Cheddar and White Cheddar cheese balls are available at 220 Target stores and on October 9 will launch in 206 Walmart stores, increasing brand availability in key markets including Chicago, Denver, Portland, Atlanta and more.

Pipcorn Cheese Ball Tub

Additionally, Pipcorn pays homage to cheeseball nostalgia by partnering with Whole Foods Market to launch a limited edition cheeseball box for nationwide distribution from October 7 ($ 6.99). The Cheese Ball Jar features Pipcorn’s cheddar cheese balls, which are baked with old corn and organic cheddar cheese. The see-through barrels also let you see the finger-licking orange color on the shelves, although Pipcorn keeps it natural with the color of paprika and annatto. They are crispy, crispy, melt-in-your-mouth delicious.

“We are excited to launch our White Cheddar and Cheddar Cheese Balls at major retailers in the United States, including Target and Walmart,” said Jeff martin, co-founder of Pipcorn. “Since the inception of Pipcorn, we have seen a growing consumer desire for healthier alternatives to nostalgic snacks. With the expansion of Target and Walmart, as well as the launch of our limited edition Cheese Ball Tub on Whole Foods Market, we’re excited to make cleaner snacks more accessible and recreate one of my favorite childhood snacks. ! “

Over the past few years, the family trio behind Pipcorn has strategically carved out a niche in the crowded snack market by positioning Pipcorn as a better health brand, reinventing the classics you love with better ingredients and ancient grains. , and it worked. Since 2019, the brand has added cheese balls, corn dips, crackers and crisps to its portfolio of snacks. Of these, cheese balls have become the most popular with a cult.

For more information on Pipcorn and to find a store near you, please visit: www.pipsnacks.com.

About popcorn
Pipcorn is a family-owned brand founded by women and minorities that reimagines nostalgic snacks with ancestral corn to create modern, healthier and sustainable favorites. All of its snacks are certified non-GMO, made with ancient corn to help preserve the agricultural biodiversity of the family farms they grow up with. Pipcorn offers five lines, Heirloom Popcorn, Heirloom Cheese Balls, Heirloom Corn Dippers, Heirloom Crackers and Heirloom Crunchies with less than four whole grain and gluten free ingredients. Founded in 2012 by Jeff martin, His sister Jean Martin and his wife, Teresa Tsou, Pipcorn became a Shark Tank success story when supported by Barbara corcoran in 2015. Pipcorn has also been crowned three times as one of ‘Oprah’s Favorite Things’ and is loved by celebrities, families and on-the-go snackers across the country. Pipcorn is a Certified B Company dedicated to creating innovative snacks rooted in sustainability with affordable price for all, available at retailers nationwide including Whole Foods Market, Sprouts, Kroger, The Fresh Market and Central Market. For more information, visit www.pipsnacks.com or follow social media at @Pipsnacks.

Media contact:
Courtney firth
[email protected]


(PRNewsfoto / Pipcorn)

(PRNewsfoto / Pipcorn)



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SOURCE Pome corn


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