One of the “best pleasures” in the condiment world has upped the ante with an extension of the brand into the alcoholic beverage sector.
Gray Poupon has introduced a new white wine, La Moutarde Vin, which is now on sale.
The name translated from French to English means mustard wine.
On Tuesday, Kraft Heinz announced the limited-edition liquor as a “celebration” of the white wine used in its famous mustard recipe.
The full-bodied wine is infused with Gray Poupon mustard seeds and uses Viognier grapes from the south of France. The company said the wine exhibits “lively notes of pronounced spices and citrus” and “floral characteristics”, making it ideal to accompany charcuterie boards made with meat and cheese, sandwiches with cheese. salmon glazed with Dijon maple, ham and Gruyere or even Gray Poupon himself.
“We have seen that leisurely breakfasts have been replaced with food delivery apps and quick snacks in the office,” Danielle Coopersmith, Kraft Heinz brand manager for sandwich enhancers, said during the announcement. “Here at Gray Poupon, we want lunch to be worth savoring again.
Now on sale for $ 30 for a standard bottle (including a jar of Gray Poupon mustard) on the website: GreyPouponWine.com, La Moutarde Vin is intended to “make lunch look like a feast.”
In the mid-1800s, Dijon mustard makers Maurice Gray and August Poupon teamed up to mass-produce the wine-infused condiment in Dijon, France.
Poupon gray mustard gained popularity in the United States in the early 1980s, when people wanted more than conventional American yellow mustards.
The condiment made its way into pop culture thanks to a savvy marketing campaign touting “one of the finest pleasures in the world” and a 1981 commercial featuring an arrogant Briton asking, “Sorry, do you have some Gray Poupon.” ?