Experts share how to make the wild choice as consumers crave seafood education


Eighty-two percent of consumers choose seafood because it’s wild caught

JUNEAU, Alaska, October 19, 2022–(BUSINESS WIRE)–On behalf of the nation’s largest source of wild seafood and in celebration of National Seafood Month, the Alaska Seafood Marketing Institute (ASMI) today unveils its latest efforts to help consumers Make the wild choice. Studies show that 82% of consumers prefer wild and sustainable seafood1, but still want clarity on how to ensure the seafood on their plate is the best choice. That’s why ASMI brings together a network of Alaskan Seafood Ambassadors to educate consumers and give them the chance to experience the Alaskan wilderness for themselves through a social contest at the national scale.

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The richness of Alaskan seafood is unmatched. With five species of salmon, several varieties of whitefish, and numerous species of shellfish, Alaska offers mouth-watering wild and sustainable seafood options for every taste and cooking method. (Photo: BusinessWire)

Alaska Seafood Ambassadors include the most influential seafood and food industry experts, chefs, retailers, dietitians, and anglers, including Chef Melissa King, Top Chef All-Stars winner and entrepreneur known for combining West Coast ingredients with modern techniques and Asian flavors, and Tracy Welch, commercial fisherman and lifelong Alaskan who works to promote and protect the common good. of Alaska’s commercial fishing industry. Alaskan Seafood Ambassadors will provide education, shopping tips and recipe inspiration via social media and at

“Some people are intimidated by seafood, but I think it’s easier and faster to cook than almost any other protein. The key is to start with high-quality seafood, it’s is why I love working with wild Alaskan seafood,” says chef Melissa King. “Alaska’s wild, natural environment produces flavorful seafood that does a lot of the work for you. All Alaskan species are delicious with something as simple as olive oil, lemon and fresh cracked pepper, or you can experiment with more adventurous flavors, like yuzu koshu – a favorite of mine.”

ASMI is also offering consumers nationwide a chance to win a trip for two to Alaska to experience the premier source of wild seafood first-hand. To enter, follow @AlaskaSeafood on Facebook and instagram and comment on the contest post sharing why you’re making the wild choice for a chance to win. The coveted prize is provided in partnership with Travel Alaska with round-trip airfare provided by Alaska Airlines. Other contest partners include Baycrest Lodge, AJ’s Oldtown Steakhouse & Tavern, Captain Pattie’s Fish House, Homer Chamber of Commerce, Land’s End and The Green Can. Read all contest terms and enter to win by Friday, November 18.

“As a commercial fisherman and lifelong Alaskan, I understand the importance of knowing where your seafood comes from. I have dedicated my life to making sure wild Alaskan seafood is available. for future generations, here in Alaska and around the world,” says Tracy Welch, an Alaskan fisherwoman and executive director of the United Fishermen of Alaska. “An easy way to know you’re choosing the best wild and sustainable fish is to simply choose Alaskan seafood, because all seafood sourced from the state is guaranteed wild and sustainable.”

According to a study by ASMI and Datassential, shoppers are more motivated to choose seafood when it’s wild-caught, a product of the United States, and when inspired by easy or healthy recipe ideas.1making Alaskan seafood the perfect choice.

When purchasing seafood, a clearly labeled source and sustainability certification, or asking your retailer, fishmonger or server, are the best ways to find out if seafood is wild and sustainable. These details are the kind of education shoppers crave, with 71% of consumers wanting to know more about seafood sustainability.1.

Customers curious about Alaskan seafood can become certified themselves with U of Alaskan Seafoodan all-new interactive online resource to learn more about how Alaskan seafood is harvested, the types of produce available, and what makes it so nutritious and sustainable.

Alaskan seafood includes five species of wild salmon, cod, halibut, Alaska pollock, sablefish, redfish, sole/flounder, crab and many more that are available in restaurants and retailers nationwide. Alaska is the only state with sustainable fishing enshrined in its constitution, and Alaska’s seafood industry goes to great lengths to understand and respect its greatest resource and ensure it never harvests than the environment can support. Plus, wild-caught Alaskan seafood is a healthy choice because it contains high-quality protein, omega-3s, vitamins D and B12, iron, zinc, and other nutrients important for immune support. and general well-being.

Visit to learn more about why and how to make the wild choice and connect with @AlaskaSeafood at Facebook and instagram to know more how to win a trip for two to Alaska.

About Alaskan Seafood

The Alaska Seafood Marketing Institute (ASMI) is a partnership between the State of Alaska and the Alaskan seafood industry that promotes the benefits of wild, sustainable Alaskan seafood and provides a seafood industry training. The seafood industry is the largest private-sector base employer in Alaska, accounting for nearly 60% of all wild-caught seafood and 90-95% of the wild caught salmon in the United States from Alaska. In addition to wild salmon, Alaska is known for its varieties of crab and whitefish such as Pacific cod, sablefish, halibut, walleye pollock, sole and redfish – available fresh or frozen throughout the year. Alaska has been dedicated to sustainable seafood for more than 60 years and is the only state with a constitution that requires all seafood to be managed on the principle of sustained yield. Alaska has played a leading role in setting the global standard for precautionary resource management to protect fisheries and surrounding habitats for future generations and lead to an ever-replenishing supply of wild seafood for markets around the world.

About Alaska Airlines

Alaska Airlines and our regional partners serve more than 120 destinations in the United States, Belize, Canada, Costa Rica and Mexico. We emphasize low rates and award-winning customer service. Alaska is a member of the One World Global Alliance. With the alliance and our additional airline partners, our customers can travel to over 900 destinations on over 20 airlines while earning and redeeming miles on flights to destinations around the world. Learn more about Alaska at Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

About the Travel Industry Association of Alaska

The Alaska Travel Industry Association, Alaska’s premier nonprofit membership association for the travel industry, promotes Alaska’s tourism industry as an economic contributor while providing marketing resources to statewide education and advocacy opportunities to members. ATIA has long managed Alaska’s destination marketing program: Travel Alaska. For more information, visit

1 Datassential for Alaska Seafood Marketing Institute, 2021

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Josie Curtis, [email protected]


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